As a lead-in, let me first explain what drip marketing is.

It is the process of sending emails, SMS, online notifications etc. to a group of prospects for purposes like (and not limited to) marketing of a new product, re-marketing, sales etc. The base list of prospects is gathered by studying the users’ behaviour related to the product being marketed. This could be the online behaviour or in a store offline. The content of a drip is in accordance with the receiver’s conduct. These emails are typically automated.

It is referred to as “drip” marketing as it involves the communication to be sent one-by-one to a prospect, like a drip, at a pre-scheduled date & time on the basis of this prospect’s reaction to the preceding drip email.

In this article we will focus on drip marketing by emails.

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