Google Ads have several benefits as an advertising platform. The prospect of investing and spending money on Google Ads (or AdWords) may seem like a terrifying task. We will discuss the various benefits of Google Ads so this terrifying task becomes a simpler and more manageable task with appropriate expectations and results and realising that every penny spent will be fruitful in the end.

What is “Google Ads” - It is a search engine marketing strategy that leads to greater revenue by bringing more traffic to your website.

Is it more effective than SEO? - Google ads are considered to be more effective than SEO (search engine optimisation) for quicker gains. You can use highly targeted keywords, target your audience with respect to its location, adjust the budget spent on an ad, decide which days you want to run an ad; and so many more such marketing strategies specific to your customer base. The ads running for your business get immediate and effective visibility. On the other hand, SEO can take a couple of months to show results. However SEO has long term benefits.

Do Google Ads get me instant visibility? - Not only does Google ads give you instant visibility at an instant cost, it also helps increase brand awareness. This is because when your potential customer searches on Google for the product you sell, your ad shows up. You can use Google ads to tell people about your business instantly and create a plethora of clicks, conversions and increased traffic. Google ads also appear on the promotional tabs on a user’s email inbox and this too reaches out to bigger audiences on a more consistent basis.

Can I connect with my previous visitors? - Google ads helps your website reconnect with previous visitors of your website using display (visual) remarketing ads which allows advertisers to target its customers on the other websites they may visit including social media. Your ads are going to follow your visits all over the internet!

In conclusion, Google ads has a gamut of benefits for the average advertiser. Measuring consistent performance, increasing traffic and getting a better chance of challenging your competitor, google ads is essential for any business to survive online and achieve success in this constantly changing and challenging world.