What is Blockchain?

Blockchain is the method of recording information in such a way that it cannot be changed or hacked by another person.

In blockchain the data is stored in blocks which are connected to each other by a unique address which is known as hash. In each block the address of previous block is stored and the information is stored in blocks, so this becomes next to impossible to hack or change any block because for that you need to change address in each block which is of course impossible. This process is known as DLT that is Distributed Ledger Technology.

Blockchain in Digital Marketing

 

  • Improving marketing campaign

With the help of blockchain, it is possible to link various merchants with marketers across the world easily. Benefits of blockchain in digital marketing are data transparency, clicks and interaction, fraud prevention, etc. Accuracy of data increased, with the help of monitoring marketing campaigns.

  • Increase transparency

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Trust and credibility

In the system of blockchain, the data is secure early verified stored and can be shared among various parties.

In such a competitive world blockchain helps many small businesses to build their trust among their customers by showing verified information and gaining the trust of their customers

  • Content monetization

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Prevent fraud

In a blockchain network the risk of fraud declines as it records authenticated the digital outlet and verified advertising data. And with that, all these information are shared with only permitted stakeholder.

Contributed by: Akshita Mathur