Education always helps

We will be starting with the courses soon. Till then here are some basics for you to understand.

What is digital marketing?

Marketing of a product/service on a digital platform such as the internet is called digital marketing.

What are the types of digital marketing?

There are several types of digital marketing. Very basic of them being SEO (Search Engine Marketing). Email marketing, paid promotional ads like Google ads, Social media ads, backlinking, content marketing are more forms of digital marketing.

Why is digital marketing essential?

Digital marketing is essential as it helps your brand reach a very large number of people. You get to widen your audience which widens the horizon for your brand. You get to reach people all over the world. In contract, with traditional marketing you can only reach a localized section of your audience, maybe within a few miles of your business. But with digital marketing, you have the ability to capture markets from all over the world.

Why is digital marketing a necessity today?

With a large percentage of the worlds’ population being internet savvy, the internet has become a spot for businesses to thrive. Internet is where your audience lives. You just have to advertise where your potential customers are.