Indiamart

Joined as a digital marketing intern in Jan 2017, hired as a full-time Asst Mgr in July 2017 & promoted to Mgr in June 2019.
1. Digital Marketing
o Managed 250+ categories across Apparel & Pharmaceuticals
o Drove online traffic growth, increased traffic KPI by more than 150% across categories by SEO, SEM & SMM
o Re-modeled UI/UX by benchmarking with other B2B marketplaces like Alibaba & doing primary research
o Mapped the customer journey through the Mobile site, App & desktop shopping funnel for product gap correction
o Designed campaigns for Email Marketing, SMS Marketing, App push notifications & track the progress of each w.r.t. opens, clicks & reply rate to improve RoI
o Piloted FAQs as a product to generate incremental traffic for Indiamart & capture extreme long tail user queries
o Presented key findings on importance of User Generated Content (containing voice, vernacular, FAQs, videos etc.) for SEO using Machine Learning leading to long-term initiatives taken by the
company
o Created 1K+ new brand categories, added 5K+ sellers & facilitated upsell to 200+ sellers
2. Data Analytics & management –
o Developed dashboards to report & analyze data on 20+ metrics across multiple dimensions & levels
o Piloted & scaled a Machine Learning model application for generating SEO using UGC using Fastext algorithms
o Developed text correction in buyer requirement form using Google Cloud Dataprep to improve mapping of buyer requirement with products listed on website
• Highlights
o Best performer of the year – 2018-2019
o Employee of the month – January 2019
o Best performer of the month – October 2018
o Best performer of the month – March 2018
o Emerging star of the month – August 2017