Plastk

Nikita started off as an independent contractor with Plastk and later joined them full time. During her tenure there, she set up complete Data & Analytics for the organisation. She was also the Hubspot manager and controlled Google Ads.

Services set up & delivered -

Hubspot -

1. Including the set up from scratch

2. All automations

3. Complex workflows

4. CRM management

5. Analytics and reporting

6. Planning and co-ordination with the IT team to set up unique API integrations with the organization’s internal portals

Google Analytics - Set up GA reporting dashboards. Presented weekly & monthly reports and analytics to the leadership team.

Google Ads - Set up all Google ads. Optimized the budget, ad content and targetted locations on a regular basis

SEO - Keyword research for the weekly blogs, ads and web content

More tools set up for analytics -

1. Hot Jar

2. Semrush

3. Google Optimize for A/B Testing

4. Apple dev tool for reporting

5. Android app dev tool for reporting

6. Firebase by Google

7. Bing/Microsoft ads